Walter K. Inc. and its affiliates (together, “Walter K.,” “we,” “us,” or “our”) take the confidentiality of your personal information seriously. This privacy policy (this “Privacy Policy”) sets forth our information gathering and dissemination practices for this website, (the “Site”). BY ACCESSING OR USING THE SITE, YOU (“YOU”) AGREE THAT YOU HAVE READ AND UNDERSTAND THIS PRIVACY POLICY AND THAT YOU ACCEPT AND CONSENT TO THE COLLECTION AND USE OF INFORMATION AS DISCUSSED BELOW. IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY, DO NOT ACCESS OR USE THE SITE.

This Privacy Policy is incorporated into and made a part of the Term of Use.

A. Changes to Privacy Policy

We reserve the right to modify or amend this Privacy Policy at any time. All changes will be effective immediately upon posting to the Site. Material changes will be conspicuously posted on the Site. By accessing or using the Site after such changes are posted you agree to all such changes.

B. Information Collected

Personally Identifiable Information. You are not required to provide personally identifiable information in order to visit the Site. However, you must provide certain personally identifiable information in order to request information from or submit other requests to Walter K., or to receive our email newsletter. Walter K. may collect any content, record, or electronic communication of any kind that you elect to send to us, including your name, your company's name if you represent a company, your physical address, your email address, your phone number, your fax number, and other personal information so that we may respond to your request and otherwise communicate with you as further set forth below.

Cookies. The Site uses cookies to track the use of the Site and to facilitate and enhance the user experience on the Site. These may be cookies that we implement or third-party cookies implemented by our suppliers. “Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. The Site's cookies enable us to facilitate access to different areas of the Site by showing, for example, when and how you and others visit the Site, what search terms you use to find the Site, and which third-party web sites direct you to the Site. Cookies also tell us which pages of the Site are popular and which are not. Cookies can help us improve your enjoyment of the Site, for example, by remembering your contact information when you access or use the Site. Most web browsers automatically accept cookies, but you can disable this function so that your browser will not accept cookies. Please be aware that disabling the cookie function may impact your use and enjoyment of the Site.

Google Analytics. Like many web sites, the Site uses Google Analytics, a web analysis service offered by Google Inc. to collect information about your use of the Site. This information consists of information that your web browser automatically sends to Google, such as the web address of the page that you visit and your IP address. Google may also set cookies or read preexisting cookies. This information is stored on Google´s servers. Google uses this information to provide us with reports about traffic to the Site and your visits to the Site (such as the domain from which you access the Internet, the web address of the web site from which you linked to the Site, and the time and date of your visit the web sites that you view and click through). We will use this data to improve the Site structure and content. We use the anonymizeIP option. This activates the IP anonymisation on our website and your IP address is abbreviated by Google beforehand within Member States of the European Union and in other EEA contracting states. Only in exceptional cases is the full IP address transferred to a Google server in the US and abbreviated there. Google uses such information at our request in order to analyze your use of the website, to compile reports about website activities and to provide further services to the website operator relating to website use and Internet use. The IP address transmitted by your browser within the context of Google Analytics will not be combined with other Google data. Google may also use this data in accordance with their Privacy Policy which can be found at For more detailed information on how Google uses your data through our Site, please visit You may opt out of our use of Google Analytics by visiting the Google Analytics opt-out page.

Other Information. We may also collect information that, in and of itself, cannot be used to specifically identify you, such as the characteristics of the device and software that you use to access the Site. This information includes without limitation Internet Protocol (IP) addresses, Internet browser type, other characteristics of your device and software, domain names of your Internet Service Provider (ISP), a record of your usage of the Site, the time of your usage and aggregated personal data that cannot be used to specifically identify you. IP addresses are not used to track a user’s session and we do not link IP address to any personally identifiable information. IP addresses help us determine your geographic location and how often different areas of the Site are visited. We may use this information to monitor and prevent fraud, diagnose problems, and anonymously estimate demographic information. Such information, which is collected passively using various technologies, cannot, in and of itself, be used to specifically identify you. The information we collect from third parties may be combined with the information we collect from you.

C. How We Use and Share Information

We may use any personally identifiable information or other information that you voluntarily provide us in order to provide you with information and to respond to your requests. We will not sell, share or rent the information that is collected to others in ways that differ from what is disclosed in this Privacy Policy.

We do not sell, rent, or loan any of your personally identifiable information to any third party except as set forth below. We also reserve the right to use and share with third parties your information to the extent permitted by applicable law, including, if it is reasonable to do so in our sole discretion, in the event of a subpoena or law enforcement request or other security issue. We also reserve the right to use and share with third parties your information if we believe doing so is necessary to protect our rights or the rights of others. This includes disclosing information that is necessary to identify, contact, or bring legal action in the event of a violation of our contracts, policies, or procedures. We will also use your information to manage, protect, develop, and improve the Site and its functionality, to customize your browsing experience, to communicate with you and otherwise respond to your questions and suggestions regarding the Site, and to send you promotional communications and information about Walter K. and our products. For example, if you request that we send you a brochure or other materials, we will provide your physical address to a mail carrier. Walter K. may use your personal information to send you promotional communications, including our newsletter. You have the opportunity to opt out of receiving those promotional communications from us at any time. To discontinue your receipt of such promotional communications, simply follow the unsubscribe instructions at the bottom of the email.

Aggregate Data. We may aggregate your personally identifiable information, either alone or with other data, to create anonymous “aggregate data” regarding the users of our Site. Aggregate data is information that describes the habits, treatment plans, usage patterns, or demographics of users as a group but does not reveal the identity of particular users. This data will not identify you but will be used by Walter K. internally as statistical information to determine such things as user demographics and usage patterns of our Site. We may use aggregate data to understand the needs of our community of users, to determine what kinds of programs and services we can help provide, and to improve and enrich our products, services, and Site content.

Cookies and Other Tracking Technologies. Our Site suppliers, for example, iWelt AG, our web site hosting services provider, may use cookies and/or other tracking technologies to track Site visitors across the Internet to understand how you get to our Site.

Sharing Information with Our Suppliers. We may share information with our web site suppliers, marketing suppliers, email suppliers, and other suppliers as necessary to provide the Site and our products and services to you and otherwise as may be permitted by applicable law. We require those suppliers to comply with all applicable data privacy laws and regulations. Such suppliers include iWelt AG ( and Inxmail GmbH ( Our suppliers are authorized to use your personal information only as necessary to provide the applicable services to us.

D. Ownership of Information

All information collected via the Site is exclusively the property of Walter K. In the event of a change in control of Walter K., merger, acquisition, reorganization or sale of assets by Walter K., all information owned by or in the control of Walter K. may be transferred or sold to the successor of any such transaction and that successor will be bound to the terms of this Privacy Policy.

E. Third-Party Ad Networks and Behavioral Advertising

We contract with service providers to serve ads on our behalf across the Internet and sometimes on the Site. They will collect anonymous information about your visits to the Site. They may also use information about your visits to the Site and other web sites to target advertisements for goods and services. These targeted advertisements may appear on the Site or on other web sites that you visit. The anonymous information is collected through the use of a pixel tag, which is industry-standard technology used by most major web sites.

F. Access by Children

The Site is not directed toward children under 13 years of age and Walter K. does not knowingly collect or use information from children under 13 through the Site.

G. Do Not Track and Ad Networks

We will automatically collect cookies and other non-personally identifying information when you visit the Site. Due to this automatic collection, we do not currently honor “do not track” requests. We do not currently participate in third-party ad networks.

H. Information Security

The Site has security measures in place to help protect against the loss, misuse, and alteration of the information under our control. While we cannot guarantee that loss, misuse, or alteration will not occur, Walter K. uses industry standards to help safeguard against such occurrences. In the event that a breach into our security systems occurs and there is a possibility that an unauthorized person acquires your personal information, we will notify you of such a breach if required under applicable law.

I. Third-Party Web Sites

The Site may link to, or be linked to, web sites not maintained or controlled by Walter K., for example, furniture dealer web sites. Such links are provided as a convenience and Walter K. is not responsible for examining or evaluating the content or accuracy of, and does not warrant or endorse, any third-party web site or any products or services made available through such web sites. To the extent that you disclose personally identifiable information to any such third parties, different rules may apply to the use and disclosure of such information. We encourage you to review the privacy policies of third-party web sites before disclosing your personal information to them.

J. Access to Your Personal Information

If you wish to access or update your contact information as it exists in our databases, please contact us at

K. Contact Us

If you have any questions or concerns regarding this Privacy Policy or how we use the information collected through the Site, please contact us at:


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