With the global launch of the Progressive Showroom Concept, Audi is defining a new understanding of a customer-centric brand experience. In Amsterdam, the innovative concept has now been implemented for the first time in its full modular structure – shaping the new look for the Audi Centrum Amsterdam.

The new showroom design provides space for personal consultation, clear orientation and a contemporary brand presentation. Minimalist design meets warm materials and considered details. Walter K. accompanies the international rollout as interior partner – with furniture that supports and defines the guiding design theme both functionally and aesthetically.

At the heart of the customer experience: the Open Lounge – designed as a place to arrive, to engage in conversation, or to pause for a coffee. The generous space is open and inviting, offering an atmosphere in which visitors immediately feel at home. Cognac-coloured Kyo Lounge Chairs add visual accents; their defined contours and soft upholstery provide a high level of comfort.

The spatial design reveals the modular diversity of the Progressive Showroom Concept.
Consultation islands with high-quality furniture and atmospheric lighting are integrated into the showroom – creating a noticeably new brand experience.

In a lounge on the ground floor, Andoo Lounge Chairs create a calm presence with their classic lines, dark leather and solid wood. They are complemented by Oota Side Tables – glass surfaces carried by slender frames that bring lightness and structure to the room.

Walter K. is an integral part of the Progressive Showroom Concept – a brand that shares Audi’s commitment to aesthetics and quality. Together they create a harmonious spatial experience in which interior design and brand identity interact in a meaningful way.